Commercials? Necessity? Convenience? Tradition or Recommendation? Reviews, Research, Discounts, or simply Impulse?
Some of these make us buy one detergent over another. Others make us buy ourselves a diamond ring, or a vacation for one.
In each case, there are three immovable insights on customer satisfaction that you should consider for your marketing plan. Whether in the stimulation, consideration, or purchase phase of the buying cycle, remember the following. (more…)