Customer Experience Management clarifies your customers’ expectations, making the role of customer relationship management clear. The effects of great CRM touches all aspects of the business, from the product itself down to the user experience and everything in between. Let’s get down to the benefits of great customer relationship management.
‘Unforgettable’ is such an arbitrary word. Good or bad experiences can be ‘unforgettable.’ They can be glib or profound. They can lead to recommendations (free advertising and more business), or they can be warnings that can kill your brand.
However, in the realm of customer experience, it is easier to work ‘unforgettable’ into their vocabulary, and there’s simply one word you should always remember: surprise.
Surprise cuts through the routine and brings fun to an otherwise boring day. It can make disappointment forgettable. It allows you to create, strengthen, and reward loyalty. Best of all, it gets you talked about.