Getting customer feedback puts us on the spot. We’re in crosshairs of other people’s expectations. When we receive customer feedback, we’re forced to multitask; we have to acknowledge and assess the complaint; pinpoint the problem; and if possible, troubleshoot the customer’s situation; and if it can’t be solved with troubleshooting, appease the dissatisfied customer to ensure his/her return with the promise that the next experience will match the customer’s now verbalized expectations.
The feedback may be directed at you; it may be about a front-liner; it may be in the form of an email about your ad campaign; and it could be something less in your control like your supplier’s behavior or hygiene.
Handling feedback is a complex job that can be over in a matter of minutes, the speed of which can trigger a fight/flight/freeze response. In this case, we are pressured to act in self-defense, or acting to “take care of it” without thinking. Or it could cause us to “freeze,” and stand speechless, unable to do anything, annoying an irate customer further.
The unfortunate fact is we have been trained to see customer reviews as negative criticism. But this is a point of view that should be corrected, if you wish to handle customer feedback with the best in the business. (more…)
One of the more culturally challenging business processes is checking for customer satisfaction. It is all too easy to look for answers that we want, and ignore the undesired ones. Furthermore, if you haven’t set a customer service standard within the entire company, it will be difficult to assess customer satisfaction.
Imagine everyone in your company asserting they’re doing a great job in terms of customer service, yet have different standards for “best practice” and what “customer satisfaction” means. You could even find inconsistencies in monthly reports, and have trouble in getting repeat business.
Sound familiar? Keep reading. Here’s how you can effectively check for customer satisfaction. (more…)