One of the more culturally challenging business processes is checking for customer satisfaction. It is all too easy to look for answers that we want, and ignore the undesired ones. Furthermore, if you haven’t set a customer service standard within the entire company, it will be difficult to assess customer satisfaction.
Imagine everyone in your company asserting they’re doing a great job in terms of customer service, yet have different standards for “best practice” and what “customer satisfaction” means. You could even find inconsistencies in monthly reports, and have trouble in getting repeat business.
Sound familiar? Keep reading. Here’s how you can effectively check for customer satisfaction. (more…)