Brands often think their products or services are so good they sell themselves. For a lot of businesses, however, the harsh reality is that if they are unable to deliver a remarkable experience during the time of interaction with the customer, they face the very real danger of their brand becoming less valuable when measured against their competitors. Brand reputation is one of the greatest assets one has in any business. Here are 5 quick checks and adjustments for improving customer service that you can do right now. (more…)
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Retailers like hip supermarket Trader Joe’s and tech warehouse Best Buy have to represent a wide array of products and items on their shelves. As a result, they can’t be expected to stand by each product they offer, either figuratively or literally.
So to be true to their “best customer service” promise, these stores have done what few stores are willing to do: encourage honesty amongst the staff and induce them to speak freely about items and experiences in the store, confidently citing internet reviews and even sharing in-store feedback from customers.